today a tube of this cult classic sells every 6 seconds! It?s made with natural sodium bicarbonate to help neutralise harmful plaque acids and to protect teeth from the build-up of plaque, tartar or staining. Sea salt stimulates salivation to increase the cleaning power of the natural ingredients in this mouth-watering formulation. The salty taste is complemented by peppermint for tingly-fresh cleaning. Soothing myrrh and ratanhia, together with horse chestnut bark extract, are included for gum health.

Plant Gel Toothpaste will celebrate its 90th birthday next year! With natural silica in a gel rather than a paste, it is particularly gentle on tooth enamel and ideal if you have delicate gums. A blend of essential oils gives a welcome spearmint flavour to keep breath fresh, making this toothpaste a simple swop for anyone looking to change to natural oral care. Chamomile extract is included for its anti-inflammatory action, together with natural antiseptic myrrh. Ratanhia gives the gel its salmon pink colour, together with aesculin (horse chestnut extract) with its toning properties, to keep your mouth in the pink.

Children’s Tooth Gel arrived in 1996 and has been caring for children?s delicate milk teeth and new emerging teeth for over a generation, providing pure protection against cavities. With flower extract from home-grown calendula to keep gums healthy, it is naturally flavoured with a little fennel and spearmint to make cleaning teeth a happy ritual. A great toothpaste when kids are learning to brush, with no fluoride so parents can stop worrying about how much fluoride is being ingested whilst little ones master the art of spitting.